BMX is all about the PUSH. PUSHing forward, PUSHing that last pedal, PUSHing to the end and PUSHing on beyond any mental or physical barriers. #KEEPPUSHING


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Introducing The Next Generation. Every year that passes we turn a new page in the book of Wethepeople and each year we endeavor to make fundamental enhancements to our collection of complete BMX bikes in the most astounding way. It’s no surprise that this year we have kept to our word and not only designed a collection that absolutely over shadows every single model before it, but also redefines an entire generation of complete BMX bikes. This is not just any generation of complete bikes; it’s the next generation. Designed by Wethepeople, ridden by you.