23 years ago we set out to craft a new kind of a bike. A bike that was designed by the very people we were building it for, a bike where no detail was spared and no possibility was overlooked. Every year is a chance for us to stay true to this philosophy and a challenge for us to rewrite how a BMX bike should look, feel and most importantly - RIDE.
WETHEPEOPLE enters this season with a brand new line of complete bikes. Every bike has been painstakingly studied, analyzed and reworked in order to create a finely tuned machine that takes the progress we have made over the past two decades and combines it with the liveliest colour schemes, most advanced components, and a flavor of where BMX is heading in 2020.
As always, this year’s bikes are stacked with a whole line of groundbreaking and innovative new parts from WETHEPEOPLE and Éclat - as well as Salt and it’s sister brand Saltplus, which have been at the very core of our bikes for two decades now.
Our own WETHEPEOPLE aftermarket product line has evolved and grown this year. We see the introduction of the Logic Stem and our very first aftermarket chains. The Supply and Demand chains were developed together with one of the best chain manufacturers in the world and bringing even more aftermarket punch to an already incredibly advanced and well-developed line of complete bikes.
We are also excited to unveil some of the latest products from Éclat on our bikes this year. Highlights include the lightweight E440 Rim and the all-new Seismic Cassette Hub with TCS internals which has had the BMX industry penitently waiting for since it was first shown late last year.
Let’s dive in with the NOVA. Many of our complete bikes this year gain a new BATTLESHIP influenced 12.75” oval chain stay giving the advantages of a more responsive and agile ride to riders new and old. You’ll see plenty of cosmetic changes to our frames this year including new invest cast seat clamps, gussets and hydro formed tubing, giving these bikes an edge and look unlike anything else. Elsewhere, the line boasts improvements and uniqueness throughout. The CRS FC now brings freecoasting fun to a new lower price-point, the REASON comes with a super short 22mm offset fork, and the legendary ENVY is reborn as a game changing bike that offers the newest and lightest tech in BMX - all in one jaw dropping machine.
After a year in development and watching piece by piece the puzzle coming together, we could not be more proud of what we have been able to accomplish for 2020. Please enjoy going through what we believe is our finest and most captivating line of WETHEPEOPLE bicycles yet.